Bloggin’ For Wedding Vendors

So what exactly are Landing Pages?

You learn something new everyday, that’s the great thing about life, just when you think you’ve got the hang of something, you find out there is a better, faster, more effective way to do it.

Today I am truly inspired by one small change I made to my website that literally, overnight, improved my responses… I am still in shock of happiness for this discovery…

What did I do ???

Well, first let me give you a background story…

I subscribe to a lot of blogs, newsletters, and websites which have great information that helps me on many things; my website, my personal life, my search engine marketing, etc.. Now I don’t read them all everyday, but I do read the headlines and if there is something appealing or eye-catching, I will read the rest of the article. Realize that your customers do the exact same thing.

A few days ago I received an email that Stompernet Going Natural 3.0 was about to be released. Now I’m sure a lot of you have no clue what Stompernet is. Let me give a small explanation.

Stompernet, according to their website is…

It’s a shortcut to making money online. It’s a business-building library of cutting-edge content. And it’s a network of like-minded entrepreneurs who constantly compare notes on how to run a successful online business.

It’s an unfair advantage over your competition.

StomperNet is many things, but it boils down to this. It’s THE program that teaches you everything need to know to start, grow, and explode your online business.

No matter how you make your money online.

And to prove their success, they released a video that will really make you question your website’s design and usability structure.

It made me question mine and I thought I had a pretty successful online presence.

Watch their video and find out for yourself, just a small warning, the video is over 50 minutes long of really good information, stats, specific examples, specific adwords tricks, eye tracking tests, etc.. you can use to improve income.

Watch the videos here: Stompernet Going Natural 3.0

I watched it and did JUST ONE THING as a result of watching the videos and overnight I had 4 inquiries for future business. To put that into perspective, my last method averaged 4-6 inquiries a week, last night I received 4 in just a few hours of implementation. I’m filled with joy!

What did you do?

I improved my landing page…

What is a Landing Page?

Ok, that’s too much info, what the heck is a landing page anyways?

A landing page… are you ready for this… is where people land on your website…

BUT… It’s critical for your online success. WHY?

Because most of your website visitors will NOT visit any other page, so you get just one try… EVER… to convert them into cash…. err customers.

So, again, are landing pages important?

no…

THEY ARE CRITICAL!

What are some different Landing Page Examples?

For starters, your home page is naturally a landing page, it’s probably your most important landing page.

If you have no technique for capturing your visitors, then you are missing out on A LOT of extra income. People who come to your site as a result of your business cards, your search results, your magazine ads, your newspaper ads, your mail outs, they all visit your home page as a default.

Remember, you just have one chance to capture them…

Here are other ideas for landing pages, however they do take a lot more work and brain power, but the results are worth it.

I created a few different landing pages on my website for different occasions, and here they are.

• For Email Marketing
• Trade Show Marketing (Ex. Bridal Extravaganza)
• Adwords Campaigns
• Magazine Ads (Ex. Premier Bride)
• Weddings and Quinceañeras (My Specialties)
• Business Cards (Started it but dropped it)
• Preferred Vendors

The idea behind all this is that I wanted to have a way to track all my marketing dollars and to see what was working the best so that I could spend the bulk of my marketing budget on. As opposed to blindly spending thousands of dollars and not knowing if it worked or not.

How does it work and why?

Now, to make it easier for me, I used the main basic idea for all my landing pages, and in most part the same information…

I Gave them an offer, an incentive, a discount, or any other motive for them to either call me or give me their information so that I could contact them.

That’s it! That’s the magic behind it… well I also added the benefits of selecting my service over my competition… But everyone does that…

Hmm… come to think of it… many people also think of giving away a discount or an incentive… so what’s so different and specail about mine?

THE placement (architecture) of it!!!!

It’s accessible, it’s visible, it’s THE ONLY ACTION they can take at that time…

To be exact here is what I did.

I added a form, right after all the benefits I offer

And at that time, once they get all the great information they want, that is the only action they can take, so they DO!!!

Visit the website so you can see for yourself: DJ in Houston.

Well, this turned out to be a long post, longer than I expected, but I was motivated, what can I say. I just found out something that created a lot of joy in my life.

Happy Bloggin

–
DJ Francisco
Blogger at http://www.FHPEntertainment.com

A recent poll on Problogger.net, What is the Biggest Source of Traffic to Your Blog?, reveals the current method most bloggers are getting their traffic. It’s no surprise that 46% of the bloggers who participated on this poll get most of their traffic through Google.

See the results to find other ideas to generating traffic to your blog. Social Media (Myspaces, Facebook, Stumbleupon, Digg, etc…) is in second place and those are the easiest ways for beginning bloggers to get traffic to their webstie. The name of the article is Where Bloggers Get Their Biggest Levels of Traffic, and you can find i Here.

Happy Bloggin!

–
DJ Francisco, Houston
Wedding Vendor Blogger

Many people who live in the offline world have a hard time understanding how a blog can drive traffic to their website. Some see blogs as a waste of time and others think it’s hard to keep up with a blog. They lose motivation so they stop posting to their blogs and as a result start to say that blogs don’t work.

The mentality is different from running your business offline and running your blog and business online. And changing your mentality from what you have worked so hard to do over so many years to incorporate new technology is hard, extremely hard as John Chow states in his Blog.

So understanding that Blogs are the Holy Grail to online marketing may be a bit hard to swallow. Well they can be if you work them correctly and understand how they can increase your current traffic.

Here are 10 Ways Blogs will increase Traffic to your Wedding Website!

1. Host your Blog on Your own Domain
   Your blog is going to bring in a lot of traffic, there is absolutely no doubt about that. However if you start a blog away from your domain name, guess where all that traffic will go to? You guessed it, it’s going to your blog, where ever it is. It’s not going to magically transfer that traffic over to your website. Additionally, it looks less professional to have a blog in one place and a business website in another place. It feels like there’s two of you and it could potentially lead to distrust.
2. Participate in Related Forums or Blogs
   Remember you are trying to establish an online presence and provide us with a little bit of your experience. Don’t worry, nobody is going to steal your ides, besides most ideas are not new nor are they original, they are all borrowed, so why not share them back. What it will do is establish yourself in the minds of your readers, whether they are brides or other vendors / bloggers, as an expert in your field. And if your participation is of high quality, then you will gain followers, who want to know what you are all about, back to your blog. Since most bloggin platforms and forums allow you to place a link in your comment, the more you participate in forums or blogs, the more links to your website you will create, and back links to your website are very important in building traffic to your website.
3. Cover topics that need attention NOW
   If you have strong beliefs about a particular topic in your industry or a current event. This is the place to vent it out, express your beliefs on the topic, and share your thoughts with others might (or might not) agree with you. For example, I believe that a DJ’s is very important in the outcome of a wedding, so I would hope and expect that other DJ’s do a lot to prepare for a wedding both professionally and personally. A lot of problems come because of personal misunderstandings, so I believe that wedding vendors should invest A LOT in their personal development. Depending on your topic, you too can voice your opinion on things like that and additionally on current events.
4. Quality Content (Can’t stress that enough)
   Quality content is key. If people can read your blog, understand your view, and feel like you are providing them with a value, an answer to their problems, then they will want to come back for more.
5. Create Some Buzz
   Attending a bridal show? Do you have a current discount this month? Did you make the cover of a local newspaper? Are you launching a new product line? Are you expanding your services? THEN Blog about it!!! People want what’s new and on the cutting edge.
6. Build and use and Email List
   Email Lists… all blogs and online businesses should have one. They are a great source of traffic to your website and for some businesses they are the bloodline to their success.
7. Do an interview with someone well known
   This serves as two purposes. One, you feed the person’s ego, which will motivate him to talk about you and your interview as well as where they can find it (Hint: Your Blog). Additionally, it connects you and puts you on the same level as that person’s perceived image. This is called social proof. Most people feel they can trust you easier if they have proof that others trust you.
8. Be the first in your field to build a quality blog
   Don’t just be the first in your field to have a blog, be the first to have a quality blog. A blog that updates it’s content often and provides answers to problems or helpful advice. Your audience will be brides that NEEEED good advice and help on something they have never done in their entire life. Be the go to person in your field. In turn, they will tell their friends and family about your website and your blog. Again, if your blog is in your website this applies if it’s off site, then chances are they will be directed to wherever your blog is.
9. Join the Social Networking Medias
   Facebook, Myspace, Linkedin, del.icio.us, StumbleUpon, Digg, Technorati, etc… these are all terms you must familiarize yourself with and join these services. There are many more and they all can and will drive a lot of traffic if help them, help you. I got 6 Weddings of Myspace alone, in 2007.
10. Be Patient
    Patience (lack of), the #1 killer of success. If you stop watering your seed just before it breaks through the ground, you will never be able to enjoy the benefits of your hard work. Bloggin Works, I know first hand, and there were many, many, many times where I asked myself; “Am I wasting my time? DJ in Houston: Google #1 Ranking (on 04/29/2008). I’ve had not only online success but also offline success. I’ve gotten calls from newspapers asking me for advice on something related to the wedding industry, which drive more traffic to my website.

These Ten Techniques for driving traffic to your Wedding Vendor Blog are a compilation of what I use to drive traffic and from advice I’ve gotten from other, more established bloggers. One article I read was 5 Ways to Increase your Blog Traffic by Darren Rowse:ProBlogger.com and the other, post is by Seth Godin’s 54 56 Ways to Get Traffic to your Blog, which is also linked to from Darren Rowse’s Blog. Since they helped me out just by reading their articles, I link to them as a thank you and so other readers, like yourself can visit their blogs.

Happy Bloggin!

DJ Francisco, Houston
Wedding Vendor Blogger

[By: Tom Kulzer]

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?

Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!

When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?

* The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.

* List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?

* List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?

Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?

———————-

Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more: http://www.AWeber.com

Here are the top ten reasons you you should begin bloggin’

10. Because you can Promote your Service or Products

This should be done tactfully tastefully. The last thing you want to do is turn you blog into a spam blog or an self advertising posting page. But don’t be afraid to stand up for what you believe and how your service solves certain problems, as an example.

9. Because you love to express yourself

We all have a voice and we all want to be heard. Bloggin’ gives everyone that freedom of expression that the great US of A is known for. By expressing yourself, through your blog, brides can get a feel, a sense of how charming and intelligent you are. After all, brides and any other client buys if you reach their emotions, get them to trust you, and if they feel you are the best choice there is.

8. Because you can establish yourself as an Industry Leader

Leaders Lead. Leaders know where they are going and what they are after. Leaders know how to solve problems. Leaders are trusted. Brides look for the industry leaders. nuf said…

7. Because it’s ZERO-DOLLAR-MARKETING!!!!

Blogs cost nothing but time to keep up with. You don’t have to pay anyone to blog. You can but you don’t have to. You can do it yourself. You don’t have to worry about how much space you have to run an ad. You don’t have to limit the amount of words you can use. You really don’t have any ‘real’ limits. Just the limits you put on yourself. The most popular bloggin programs are FREE. Installation is FREE, if you are technically inclined or if you have a great tech support on your website host.

6. Because you can Network with other bloggers

Bloggers love to network with other bloggers. They will read each other’s blog and make comments on their buddies blogs, add their view about a particular topic, add their insights to the industry, promote other vendors they believe have great service, write a blog post about another blogger, etc… Bloggin’ is the new Secret Society, except it’s all over the internet.

5. Because you will get ‘wider’ search engine exposure

The more you post to your blog, the more content you will have accumulated, the more the search engines will have to chose from, the more traffic you will generate. Typically when you blog about your industry you will cover many words and keywords and search terms that you would never know your brides were looking for.

Here’s a quick summary of how this works. A bride is looking for a particular wedding services, product, or to solve a particular problem. She opens up Google.com; types in a term, search engine phrase, or keyword; gets all the Google.com Results; and clicks on the ones she likes or the ones that seem to do the best at solving her problem. Those keywords are the ‘gold nuggets’ we want to target. How to find them is beyond the scope of this blog post. In my case, I run a DJ company, the ‘gold nuggets’ brides used to get to my website was Wedding DJ in Houston. Now that was an ideal keyword, but in the real world of Google.com, not every bride will use that exact phrase. They will use anywhere from Wedding entertainers, wedding music, dj companies in houston, what’s the best dj in houston, etc… and those, each, return 100% different results from the other. I also posted an article titled “Related Search Engine Terms” where i went into detail on some of the keywords my Wedding DJ Blog attracts form Google.com and Yahoo.com

4. Because you can achieve a Higher Search Engine Ranking

Google and all the search engines, like all the brides that use it, are looking for quality, authoritative websites. As mentioned before, by posting constant, quality posts to your blog, you will soon become the leader in your industry for your service and Google.com will begin to recognize that after some time. As a result, it will bump your website up on the rankings. But you must stay focused on what search engine terms you are trying to rank high for and use them tactfully. How do I know this for a fact? My Wedding DJ Website ranks very high for my targeted keywords.

3. Because you will increase traffic to your website

This is almost a no-brainer, but I still have to put it in here. Higher search engine results, wider search engine tracking will result in increased traffic. If you are on page 10 of the search results and you move up to page 1 then your search engine traffic will increase by an estimate of about 1000%. I was getting about 10 visitors per day to my website before my blog, now I am getting over 100 visitors per day consistently. I got 175 a few days ago.

2. Because you will increase your Lead Generation

Leads are golden. A lead from your website means that you just need to do a few more things and that lead will become a client. After you’ve created some great content, you’ve established yourself as an industry leader, provided great value, solved a problem for your bride, they will gladly give you their contact information so that you can offer your services. Have a way to capture that information by putting a form on your website. Just try to get the basic information: Name, phone number, email address, and wedding date. other than that you can get the rest of the details when you communicate with them.

1. Increased Income

This is why I blog at http://www.fhpentertainment.com/blog/ …. nuf said

Happy Bloggin!

–
DJ Francisco
Wedding DJ Blogger

How to Rank Higher on Google

I’ve been searching the web for Case studies on “How to rank High on Google” so you can see how many people use blogs as a double edged sword.

On one side, you have the power to inform and persuade your customers into buying into your products or services.

On the other side, you have all that consent built up, assuming you write consistently and tactically, that the search engines Love.

There is an Austin Criminal Defense Lawyer who goes into more detail about how to rank High on Google’s natural Search Results. Read about how he does it here.

Happy Bloggin!

–
DJ Francisco
Houston Wedding DJ Blogger

RSS = Real Simple Syndication, or a really easy way to read this blog, without having to visit it every day.

Summary

RSS is part of the family of XML format, developed specifically for all types of websites that update their content frequently. Using an RSS reader you are able to receive website content, News, Blog Entries, and any other information published in an RSS feed without visiting a website. You just launch your RSS reader and if your favorite website or blog has any new articles, the RSS reader will retrieve them and show them to you. The best part is that you can set it to receive news from many websites that cover topics that you are interested in.

Definitions

RSS - Really Simple Syndication (RSS 2.0).
XML - It’s basically the formatting language that software and websites use to distribute the content to your feed reader.
Syndication - The Process by which a website is able to share information, such as articles, with other websites… Or other people

Description

RSS is nothing more than a simple format that is used to Syndicate content to subscribers of a website or blog. The format allows for the subscribers to receive the content without the need of opening a web browser, such as Firefox or Internet Explorer, using a program designed to read the RSS feeds. However, recently most web browsers have started to support RSS feeds and you are able to read all your feeds from the web browsers RSS option.

Thanks to the aggregators (programs or websites designed to read RSS feeds) you can obtain a summary of all the websites or blogs that you like from the comfort of your very own desktop, email clients (Outlook, Thunderbird, etc…), or through web applications specifically designed to read an RSS feed. You don’t have to open up your web browser and go to every website or remember all the website addresses.

The most important part of this format is that it is establishing a new chain of values in the sector of content or information technology (IT) and changing the way that information is accessed both from big companies and corporations and from regular website owners. Many companies are experimenting with the format and to develop new ways to use it to deliver information to the consumer or subscriber.

Syndication is not only a phenomenon designed to aid weblogs, although it has helped their popularity. There has always been syndication and the sharing of information through the XML language, this way we can offer a way to reproduce our own content in other websites in an integrated manner. This helps increase the value of the website that publishes the RSS information and establishes the author of the content as a leading authority. For example if someone reads an article online and that person likes the information and feels that his readers might benefit from that information, he will publish a link, a summary of the article, or the entire article in his website by just pointing to the RSS feed of the article.

Confusing and too technical??

It can be confusing so the best way to understand this is to start using it.

The RSS Feed for this Blog is located at:
http://feeds.feedburner.com/BlogginForWeddingVendors

If you click on that link, it will give you a better idea of what the RSS readers see.

If you copy that link and add it to your RSS Reader you will be able to read this blog from your email program.

What are some RSS Readers?

I personally use the RSS feature built into my email application, Thunderbird, but there are many other programs designed specifically reading RSS feeds. I love Thunderbird because I always have it running and if there is a new article or some news that have recently been published, it will notify me with a sound so I can see if the article is of any relevance to me, if so I will read it either at that time or whenever I get a chance.

Since I don’t use any other RSS reader, your best bet is to visit our friend Google.com and search for “rss readers” or “rss aggregators” and select the one you like most.

Happy Bloggin!

–
DJ Francisco
Wedding Bloggin’ DJ

To prove the point of how effective blogs are, let’s do a case study on a website I released a few months ago. It’s ran by a blog.

In January, I was at a wedding reception doing the Master of Ceremonies and DJ duties. They had this one thing I had never seen at a wedding before, and to tell you the truth, at first I was very skeptical about how it would work. Well, to my surprise it was a huge success, people lined up for hours to take their turn in this new phenomenon… Ok, I’m exaggerating, it was not a phenomenon, but it sure seemed like it. What was it?

It was a Photo Booth,

…the same concept as in the malls, but this was portable and was all digital. People lined up for hours to wait their turn at the picture booth.

So being the entrepreneur that I am, I thought, wow that would be a great thing to offer. Especially since this one photo booth came all the way from Dallas Texas to provide their service.

You can find my website by doing a search in Google.com for “Houston Photo Booth” and you will see the website listed as #6 on the first page of the search results.

This was possible for a few reasons.

First, the power of the webstie, FHP Entertainment.com is so strong that if I place a link on my website for any website and add the right content, I can get any page indexed by Google.com. So that’s what I did, I wrote a small launch post for the new Photo Booth Rental Service in Houston I had started.

Second, I decided to use a Wordpress blog and an existing free template. So the design time was NOTHING. It was already done for me. All I had to do was come up with the content and fill up the website with the content that I thought would compel people that visited the website to take an action.

Finally, because of the Blog Content that I added to capture as many keywords as I could think up. Using the same tip I gave out at the Related Search Engine Terms post, I took all the popular keywords for my DJ website and replaced them with photo booth.

What was the result?

The website was launched in February 11th, 2008, exactly 2 months today. I’ve had 23 people fill in the form for more information. A few other decided to call my phone number, and one other emailed me directly at my DJ website looking for pictures, pricing and availability.

A couple booked the service within the first phone call and a few wanted more pics of it being used. I will dare say that about 10 people out of those 23 will book the service. Not bad for 0 advertising.

As it stands, my form sends out one emial at this time. The pricing information.

Hope you can see how powerful bloggin’ is.

Happy Bloggin!

–

Francisco H. Perez
Wedding DJ Blogger

Tracking your visitors is essential to your website’s success. Not only do you want to know how many visitors your website is getting, you also want to know where they are going, or how they are leaving your website.

As a wedding vendor, you have only a small amount of time to capture your bride’s attention, offer them something they want or need, and get them to take some sort of action.

Once they are gone from your website, there is a good chance they are never coming back. If there is nothing compelling them to call you or email you, you’ve lost that bride or potential client for good.

If you know nothing about copy writing, now is the time to find out about it and use some copy writing techniques to compel your visitors to take action.

What is Copy Writing:

Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action. Source:http://en.wikipedia.org/wiki/Copywriting

In short, copywriting is a technique, or techniques, where by you, the website owner, arrange the words on your site to instill trust, inform about your product or service, and get your reader to want your product or service over your competition.

Quite simply put, if your visitors are leaving your website without taking action, it’s not because your website is ugly (well not entirely), or because you have bad information, or because you don’t differentiate yourself from the competition…

It’s because you don’t use a copywriting technique that does all that and then compels your reader to take an action; to call you, to email you, to subscribe to your newsletter, to subscribe to your blog, etc.

But you can’t know that if you don’t track your visitors and what pages they visit, what pages they exit your website from, what pages they land on, what search engine terms they use to arrive at your website etc…

By knowing all this, you can find out exactly where your website need improvement and thus you are able to maximize your time and efforts on improving only that portion of your site.

OK, already I’m convinced, but what are my options?

It’s a good thing you asked.

Visitor Tracking Options

I use a free software that I installed on my website. It’s called Trace Watch, and you can download it from their website at www.tracewatch.com. Installing it may be a job for someone more technically inclined, like your web guy.

Your other option is to use, Google.com’s analytic program. This one may be more convenient because all you have to do is add a few lines of code to your pages and they do all the tracking. There is no additional software to install. It’s free, it’s good, and it will do just about everything you need. The only thing it won’t do that Trace Watch does is that it will not give you every page that your visitor visits. Read more about it at Google Analytics.

In conclusion, if you are able to find the leaks, so to speak, of your website, then you will be able to plug them by filling them up with the content that your visitors are looking for or will compel them to take any form of action. By capturing those confused website visitors, you will in turn get more money from your website.

Happy Bloggin!

–
Francisco H. Perez
Wedding Blogger!

As I mentioned before, blogging is a great way to get in front of the bride that is looking for information related to your topic, niche, or business.

In my previous Post, How to Blog, I mentioned I am trying to attract the brides that are looking for a Wedding DJ in Houston, Houston Wedding DJ, Houston Bilingual DJ, Houston DJ, DJ in Houston, etc… and those are the terms that are booking my DJ services, however, there are terms that are less popular and may even be searched once a year but they still bring in Customers and there is really no way to know about them. Since the website, www.fhpentertainment.com, has a lot of content built up, it gets traffic for keywords that I have never imagined it would get traffic for. Here is a short list of keywords that people used just Yesterday, April 7th, 2008.

Google.com Search Terms

1. houston april 6 bridal show featured photographers
2. Houston Quinceanera photography
3. costs to rent ballrooms in Houston
4. dress sweet xv
5. good DJs in Houston
6. master of ceremonies duties
7. houston bridal extravaganza show January pictures
8. top requested songs of 2007
9. party halls in houston
10. Bridal Show At reliant

Yahoo.com Search Terms

1. weddings halls in houston
2. happymoments wedding website
3. top 2007 wedding songs
4. wedding exit songs
5. mascorro photography
6. latino bridal show and quinceanera in houston
7. latin songs weddings
8. father daughter quinceanera songs
9. quince dj in houston
10. Galveston yachts for affordable parties and Houston, TX

Some are related to my topic and some are related to the entire industry. They only reason they are arriving at my website is that I have a lot of content related to the search terms above. Also, one thing most people don’t realize is that the term, “DJ in Houston,” will get different results than “good DJs in Houston.”

Also, this is just for ONE DAY, a day which I received 142 unique visits, 162 sessions (some visitors came back to my website), 543 hits/page views, 42 Google.com visitors, and 22 Yahoo.com Visitors.

I don’t know about you, but I think that’s a lot of visitors. Of course not all of them book or request my information. Yesterday I received 3 NEW email inquiries and 2 NEW PHONE inquiries. Not bad for one source of Marketing. A month I am getting anywhere from 5-20 email inquiries. That is 20 people that liked what they read and wanted me to contact them via email.

I could go on, but you get the idea, bloggin’ is a great tool that very few wedding vendors tap into. The ones who do, do not understand the power or how to properly utilize a blog.

How to find your search engine terms

Here is a quick tip on how to find your search engine terms. Replace your business niche, category, or profession with the terms I am aiming for in my own blog. Example:Change “DJ in Houston” for “Photographer in Houston” and see where your website ranks in Google.com, Yahoo.com, or MSN.com. If you don’t see it anywhere, we’ve got some work to do.

Next, go to Google.com and use their free keyword tool. Type the keywords you think brides might use to find your website, and see how popular they are and how much money advertisers are spending on those keywords.

It may be a bit complicated for some people, but try it anyways, it’s free and you will gain a lot of knowledge just by typing in one word… Go Try it now… Click Here

^Here’s to Bloggin’

–

Francisco Perez
Owner of the Wedding DJ Blog at www.fhpentertainment.com