Here is a summary of some of the stuff covered at the meeting. Some we did not get to because of a lack of time.

1. Online Traffic
2. Web Usability
3. Email Marketing

Online Traffic

• Need a Website
• Identify Targeted Keywords
• SEO For Targeted Keywords
• Search Engines Love Content
• Best Way to do this W/ a Blog
• Most Major Business Have a Blog
• Blogs are nothing but content
• Content can be used to targe to your search terms

Website Usability

• Do Not Confuse Visitors with Links
• Website Should Direct Traffic
• Sales Copy
• Customer Should Call or Email you
• Why? – They take an Action
• Tracking Visitors Google Analytics

Email Marketing?

• What email marketing is not
• Spam, Send same email continuously, insult customer
• Send Information Strategically
• Personal
• Build Relationship
• Keep In contact with customer until he sings your contract
• Surveys, Reviews, Thank yous

Summary / Conclusion

• Go over everything in summary
• More Traffic = More Calls / Emails = More $$$
• Once Traffic gets to your website direct them and get them to take an action
• Once they take that action, keep in contact with them at least until they book

–

Francisco