Comments on: REPORT: 128 Online Leads in 4 Months! http://blogginforweddingvendors.com/184/report-128-online-leads-in-4-months/ Get your Website to the top of the Search Engines Thu, 31 Dec 2009 17:48:24 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Fuzu http://blogginforweddingvendors.com/184/report-128-online-leads-in-4-months/comment-page-1/#comment-3497 Fuzu Thu, 29 Oct 2009 04:22:12 +0000 http://blogginforweddingvendors.com/?p=184#comment-3497 Ooh shoot i just wrote a long comment and when i submitted it it come up blank! Please tell me it worked properly? I dont want to sumit it again if i dont have to! Either the blog glitced out or i am just stuipd, the latter doesnt surprise me lol. Ooh shoot i just wrote a long comment and when i submitted it it come up blank! Please tell me it worked properly? I dont want to sumit it again if i dont have to! Either the blog glitced out or i am just stuipd, the latter doesnt surprise me lol.

]]> By: DJ Francisco http://blogginforweddingvendors.com/184/report-128-online-leads-in-4-months/comment-page-1/#comment-1953 DJ Francisco Mon, 18 May 2009 16:53:48 +0000 http://blogginforweddingvendors.com/?p=184#comment-1953 Hey Andy... Thanks for the comment... Great Idea about tracking the number of appointments and sales. I felt it was irrelevant to this post since it was a report with an objective to raise awareness about the use of contact forms on a website. There are a couple factors with me. #1 I am a single operator, which means a few leads are for dates that may be already booked by me. #2 My price structure is a bit higher than the 'average' DJ costs in Houston. My belief is that the average DJ Pricing in Houston is at about $450 for a 4 Hour wedding. Ads: I guess as far as ads go... I only use them on my blog portion of the site, brides that read it are motivated to find out more about me and my style. In fact the brides that do read my blog tend to be easier to 'close the deal' since they have a deep understanding of who I am. As far as the 'turn-off' factor, that is a hard thing to measure. Maybe I can test for a few months w/ ads and a few months w/out ads... Too Wordy: My site is too wordy on purpose, I don't expect my brides to read all my site, I just want them to read what may interest them. If I don't put it on my site, I am expecting them to assume they understand what I do. I would not mind finding a great copywriter and paying him to reword my sales copy... But I think it does good, for an inexperienced copywriter... Hey Andy…

Thanks for the comment…

Great Idea about tracking the number of appointments and sales. I felt it was irrelevant to this post since it was a report with an objective to raise awareness about the use of contact forms on a website. There are a couple factors with me. #1 I am a single operator, which means a few leads are for dates that may be already booked by me. #2 My price structure is a bit higher than the ‘average’ DJ costs in Houston. My belief is that the average DJ Pricing in Houston is at about $450 for a 4 Hour wedding.

Ads: I guess as far as ads go… I only use them on my blog portion of the site, brides that read it are motivated to find out more about me and my style. In fact the brides that do read my blog tend to be easier to ‘close the deal’ since they have a deep understanding of who I am. As far as the ‘turn-off’ factor, that is a hard thing to measure. Maybe I can test for a few months w/ ads and a few months w/out ads…

Too Wordy: My site is too wordy on purpose, I don’t expect my brides to read all my site, I just want them to read what may interest them. If I don’t put it on my site, I am expecting them to assume they understand what I do.

I would not mind finding a great copywriter and paying him to reword my sales copy… But I think it does good, for an inexperienced copywriter…

]]> By: Andy Ebon http://blogginforweddingvendors.com/184/report-128-online-leads-in-4-months/comment-page-1/#comment-1952 Andy Ebon Mon, 18 May 2009 16:36:44 +0000 http://blogginforweddingvendors.com/?p=184#comment-1952 Congratulations on your ROI. Averaging about a lead a day is quite good by any estimation. The next question would seem to be: What are the conversion rates to appointments and sales? -- It has always mystified me as to why you have ads running on the site. I would guess the turn-off factor is bigger than the ad revenue. Hard to measure. Your thoughts on this... Also, if you know your site is 'too wordy,' wouldn't that be the easiest thing to fix? Even if you're not comfortable editing the site yourself, you could outsource that task to a neutral party. Again, your thoughts... Keep on doing it! Andy Ebon The Wedding Marketing Blog Congratulations on your ROI. Averaging about a lead a day is quite good by any estimation.

The next question would seem to be: What are the conversion rates to appointments and sales?
–
It has always mystified me as to why you have ads running on the site. I would guess the turn-off factor is bigger than the ad revenue. Hard to measure. Your thoughts on this…

Also, if you know your site is ‘too wordy,’ wouldn’t that be the easiest thing to fix? Even if you’re not comfortable editing the site yourself, you could outsource that task to a neutral party. Again, your thoughts…

Keep on doing it!

Andy Ebon
The Wedding Marketing Blog

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