Bloggin’ For Wedding Vendors

So what exactly are Landing Pages?

You learn something new everyday, that’s the great thing about life, just when you think you’ve got the hang of something, you find out there is a better, faster, more effective way to do it.

Today I am truly inspired by one small change I made to my website that literally, overnight, improved my responses… I am still in shock of happiness for this discovery…

What did I do ???

Well, first let me give you a background story…

I subscribe to a lot of blogs, newsletters, and websites which have great information that helps me on many things; my website, my personal life, my search engine marketing, etc.. Now I don’t read them all everyday, but I do read the headlines and if there is something appealing or eye-catching, I will read the rest of the article. Realize that your customers do the exact same thing.

A few days ago I received an email that Stompernet Going Natural 3.0 was about to be released. Now I’m sure a lot of you have no clue what Stompernet is. Let me give a small explanation.

Stompernet, according to their website is…

It’s a shortcut to making money online. It’s a business-building library of cutting-edge content. And it’s a network of like-minded entrepreneurs who constantly compare notes on how to run a successful online business.

It’s an unfair advantage over your competition.

StomperNet is many things, but it boils down to this. It’s THE program that teaches you everything need to know to start, grow, and explode your online business.

No matter how you make your money online.

And to prove their success, they released a video that will really make you question your website’s design and usability structure.

It made me question mine and I thought I had a pretty successful online presence.

Watch their video and find out for yourself, just a small warning, the video is over 50 minutes long of really good information, stats, specific examples, specific adwords tricks, eye tracking tests, etc.. you can use to improve income.

Watch the videos here: Stompernet Going Natural 3.0

I watched it and did JUST ONE THING as a result of watching the videos and overnight I had 4 inquiries for future business. To put that into perspective, my last method averaged 4-6 inquiries a week, last night I received 4 in just a few hours of implementation. I’m filled with joy!

What did you do?

I improved my landing page…

What is a Landing Page?

Ok, that’s too much info, what the heck is a landing page anyways?

A landing page… are you ready for this… is where people land on your website…

BUT… It’s critical for your online success. WHY?

Because most of your website visitors will NOT visit any other page, so you get just one try… EVER… to convert them into cash…. err customers.

So, again, are landing pages important?

no…

THEY ARE CRITICAL!

What are some different Landing Page Examples?

For starters, your home page is naturally a landing page, it’s probably your most important landing page.

If you have no technique for capturing your visitors, then you are missing out on A LOT of extra income. People who come to your site as a result of your business cards, your search results, your magazine ads, your newspaper ads, your mail outs, they all visit your home page as a default.

Remember, you just have one chance to capture them…

Here are other ideas for landing pages, however they do take a lot more work and brain power, but the results are worth it.

I created a few different landing pages on my website for different occasions, and here they are.

• For Email Marketing
• Trade Show Marketing (Ex. Bridal Extravaganza)
• Adwords Campaigns
• Magazine Ads (Ex. Premier Bride)
• Weddings and Quinceañeras (My Specialties)
• Business Cards (Started it but dropped it)
• Preferred Vendors

The idea behind all this is that I wanted to have a way to track all my marketing dollars and to see what was working the best so that I could spend the bulk of my marketing budget on. As opposed to blindly spending thousands of dollars and not knowing if it worked or not.

How does it work and why?

Now, to make it easier for me, I used the main basic idea for all my landing pages, and in most part the same information…

I Gave them an offer, an incentive, a discount, or any other motive for them to either call me or give me their information so that I could contact them.

That’s it! That’s the magic behind it… well I also added the benefits of selecting my service over my competition… But everyone does that…

Hmm… come to think of it… many people also think of giving away a discount or an incentive… so what’s so different and specail about mine?

THE placement (architecture) of it!!!!

It’s accessible, it’s visible, it’s THE ONLY ACTION they can take at that time…

To be exact here is what I did.

I added a form, right after all the benefits I offer

And at that time, once they get all the great information they want, that is the only action they can take, so they DO!!!

Visit the website so you can see for yourself: DJ in Houston.

Well, this turned out to be a long post, longer than I expected, but I was motivated, what can I say. I just found out something that created a lot of joy in my life.

Happy Bloggin

–
DJ Francisco
Blogger at http://www.FHPEntertainment.com