Bloggin’ For Wedding Vendors

As I mentioned before, blogging is a great way to get in front of the bride that is looking for information related to your topic, niche, or business.

In my previous Post, How to Blog, I mentioned I am trying to attract the brides that are looking for a Wedding DJ in Houston, Houston Wedding DJ, Houston Bilingual DJ, Houston DJ, DJ in Houston, etc… and those are the terms that are booking my DJ services, however, there are terms that are less popular and may even be searched once a year but they still bring in Customers and there is really no way to know about them. Since the website, www.fhpentertainment.com, has a lot of content built up, it gets traffic for keywords that I have never imagined it would get traffic for. Here is a short list of keywords that people used just Yesterday, April 7th, 2008.

Google.com Search Terms

1. houston april 6 bridal show featured photographers
2. Houston Quinceanera photography
3. costs to rent ballrooms in Houston
4. dress sweet xv
5. good DJs in Houston
6. master of ceremonies duties
7. houston bridal extravaganza show January pictures
8. top requested songs of 2007
9. party halls in houston
10. Bridal Show At reliant

Yahoo.com Search Terms

1. weddings halls in houston
2. happymoments wedding website
3. top 2007 wedding songs
4. wedding exit songs
5. mascorro photography
6. latino bridal show and quinceanera in houston
7. latin songs weddings
8. father daughter quinceanera songs
9. quince dj in houston
10. Galveston yachts for affordable parties and Houston, TX

Some are related to my topic and some are related to the entire industry. They only reason they are arriving at my website is that I have a lot of content related to the search terms above. Also, one thing most people don’t realize is that the term, “DJ in Houston,” will get different results than “good DJs in Houston.”

Also, this is just for ONE DAY, a day which I received 142 unique visits, 162 sessions (some visitors came back to my website), 543 hits/page views, 42 Google.com visitors, and 22 Yahoo.com Visitors.

I don’t know about you, but I think that’s a lot of visitors. Of course not all of them book or request my information. Yesterday I received 3 NEW email inquiries and 2 NEW PHONE inquiries. Not bad for one source of Marketing. A month I am getting anywhere from 5-20 email inquiries. That is 20 people that liked what they read and wanted me to contact them via email.

I could go on, but you get the idea, bloggin’ is a great tool that very few wedding vendors tap into. The ones who do, do not understand the power or how to properly utilize a blog.

How to find your search engine terms

Here is a quick tip on how to find your search engine terms. Replace your business niche, category, or profession with the terms I am aiming for in my own blog. Example:Change “DJ in Houston” for “Photographer in Houston” and see where your website ranks in Google.com, Yahoo.com, or MSN.com. If you don’t see it anywhere, we’ve got some work to do.

Next, go to Google.com and use their free keyword tool. Type the keywords you think brides might use to find your website, and see how popular they are and how much money advertisers are spending on those keywords.

It may be a bit complicated for some people, but try it anyways, it’s free and you will gain a lot of knowledge just by typing in one word… Go Try it now… Click Here

^Here’s to Bloggin’

–

Francisco Perez
Owner of the Wedding DJ Blog at www.fhpentertainment.com