Grow Your Wedding Traffic, One Simple Technique to Try
Posted by Simply Frank | Posted in traffic | Posted on 20-05-2009
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Getting traffic to your blog or website is a tough thing to do when you are starting out. If you have a constant amount of traffic to your site, increasing your traffic is, yet, a lot more challenging.
For example, when I first started my website at Elegante Entertainment, my traffic was between the 0 ( zero) to 10 visits per day range for a long time (approximately a month or two). However, This was not the Case for HoustonPartyBooths.com since I already knew what I was doing. I had a rush of over 70 visitors the first day I launched the website… Today it averages 16 unique visits a day (according to Google Analytics), which is better than an average website. Whereas, Elegante Entertainment is averaging 106 Unique Visits each day (according to Google Analytics). Note: Google analytics is usually a lot lower than the actual number of actual visits. Since Google uses Javascript to track visitors, if a visitor disables Javascritpt on their browser Google cannot track them.
For those of you starting off and even some of you bloggers that are looking to increase your traffic, I am going to give you a great (super secret ninja power) Idea to try…
Before we continue, let me just say that lately, I’ve been looking for blogs to read. Blogs that are part of the whole wedding industry. I think that I can increase the traffic and readership to this blog by finding other great blogs, whether they are photographers, coordinators, cake designers, or any other type of wedding vendor, and placing some great comments on their blogs.
You know what I found out…
The majority of wedding vendors that have a blog, host it on an external domain… WHY?!?!?!?
I can think of 3 reasons; lack of knowledge, a very low self concept, and/or laziness…
Here’s why I think that…
Lack of Knowledge: Most people don’t understand how the search engines work. They don’t understand that when a search engine indexes a blog or a website, they associate a lot of the keywords with the website that it is hosted under. For example, most people get a blog at Blogger.com, typepad.com, blogspot.com, or wordpress.com. When they write good content and targeted keyword content, their host, Blogger.com, wordpress.com, etc…, gets all the credit for it. If you host your blog on your website, then guess what… All the great content and keywords are associated with your site. If you happen to write one article that brings tons of traffic, you will see right away that Google will move your website very high on the search results for many of your key words. It’s gradual and it’s exponential. It’s really amazing to see it happen.
People have a very low self concept: Most people want to try blogging but don’t immediately want it associated with their business website. They do it to ‘get started’ with blogging and to see if it ‘fits their lifestyle.’ I guess that’s a good idea, I am more of the type to say, if you are going to try something new, go at it 100% not just to see if you are going to like it. Right there, you are leaving a door open to fail. Never start something if you think it’s going to fail. Why even do it at all?
Laziness: Ok I am going to combine laziness with cheapness. Some people are too lazy to install a blog on their website host or don’t want to pay someone to do it for them. It’s so easy to just go to one of the free blogging hosts and sign up for an account there and start bloggin. I would avoid that at all costs and invest the money to install it on your own business domian name. The benefits are endless.
Back to the super secret tip I was going to tell you about…
The reason I went off in a tangent was because when you host your blog on an external host, you have so many limitations that you are unaware of and you will have a much harder time increasing traffic to your website and to your blog. It’s almost as if you created an extra job for yourself to do; drive traffic to your website and drive traffic to your blog. Additionally, this super secret tip you cannot perform if you don’t have your blog installed on your own web host or your business website…
Before you proceed, you must have already installed the Google Analytics Tracking code, if you have not already done so, please do so before you can continue. Get an account at google, if you don’t already have one, log into your Google Analytics Account and get the tracking code. This post will not go into detail on how to do that, maybe later I will do a quick step by step process on how to do it, but there are already many articles out there on how you can add the code to your blog.
So here are the steps for this one Idea on how to grow your traffic…
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Log into your Google Analytics Program.
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Change the date range to go as far back as you can. I would set it to start at the beginning of the calendar year or to cover one entire year.
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Select the ‘Traffic Sources’ link on the left hand side and Select to View
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Select to display the top 100 Keywords
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Select the Keyword(s) you want to target.
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Write an article geared around those keywords. People are landing on your website or blog looking for information related to those keywords. Give them what they want… the #1 rule in selling.
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Watch your traffic grow for those keywords over the next few months.
If you do this one action, over and over you will: 1.) Target traffic that is related to your specific division of the wedding industry, 2.) Get some great ides for writing more articles, 3.) Grow your web traffic, therefore increasign the number of inquiries on your website.
If you notice above, you can see that I’ve targeted 10 new ideas for posts on my blog. All of them have the potential to bring in the traffic that I want… Brides and Quinceaneras.
Happy Bloggin!
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|0| Simply Frank |0|
Blogger Wedding DJ in Houston
Very good stuff, also having WP built into our site, and local competition does not! Response for “How to use a Blog Post to Help your Search Engine Rankings” also
it would be funny to send tweet vites!
A wedding blog for vendors in indeed something that all wedding vedors should take on as part of there daily routine!
True, first thing should be give them what they want. But I never tried Google Analytics. Will try out now.
Thanks for this Google Analytics tip. I have read so much about SEO and find that it’s the simplest stuff that works best. But you have to do it. There’s the rub … finding time to get it all done. Good luck!
yeah i think that’s true..the more traffic..the more challenging..
We feel a blog is very important for growth in our industry.
Thanks for your tips to grow visitors to the websites. You have demonstrated a good use of Google analytics and keyword research.
nice:D this is similar to something I’ve read recently on a blog regarding this topic: how to attract organic visitors. it was about writing articles related to highest terms from google trends in that day, or something like that. this is similar, although it has nothing to do with trends, but it has to do with what people are searching in order to get to your site
hm… looks like you should have some google analytics knowledge for that:) although, the steps seem very simple
thanks for the tips
Google Local Listings reminiscent of Google Places are an effective way to make your small business seen to local shoppers while they’re researching local business data online.
Nice tips, I finally got my google places set up … Now I am trying to figure out how to do some SEO!
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