A recent Eye tracking study reveals some of the hot spots you may want to concentrate on.

The Best of Eye Track III: What We Saw When We Looked Through Their Eyes

This is a long read, it would be a good idea to scan the main highlighted points of interest and read the surrounding text.

Here are some 10 points I found interesting

1. “The eyes most often fixated first in the upper left of the page”
2. “Dominant headlines most often draw the eye first upon entering the page — especially when they are in the upper left”
3. “Smaller type encourages focused viewing behavior… larger type promotes lighter scanning”
4. “For headlines — especially longer ones — it would appear that the first couple of words need to be real attention-grabbers”
5. “Navigation placed at the top of a homepage performed best”
6. “Shorter paragraphs performed better in Eyetrack III research than longer ones”
7. “We found that ads in the top and left portions of a homepage received the most eye fixations.”
8. “Close proximity to popular editorial content really helped ads get seen.”
9. “Text ads were viewed most intently, of all the types we tested. “
10. “Size matters. Bigger ads had a better chance of being seen.”

If you do think about reading the entire article, be prepared to spend about 10 minutes of your time…

Happy Bloggin!

–
|o| Simply Frank |o|
Bloggin Wedding DJ in Houston