Landing Pages Redesign on My DJ Website

Posted by Simply Frank | Posted in Search Engine Optimization | Posted on 08-06-2009

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Landing Page AnatomyAs you all know, I love to keep up with all kinds of stats. More than I know what to do with, honestly. Today I was going through my visitor tracking program and I realized that I got traffic for things I never knew I would get traffic for. I got a visitor today for a person who was looking for “Good DJ Websites.” On the results page of Google, I show up as the #8 Result.

Isn’t that pretty neat??

That kinda led into my next idea, well that and the fact that I just revisited my two landing pages on my website: The one for Weddings and the one for Quinceaneras.

On a quick note, a landing page is a page designed to motivate your potential client into giving you his information.  So good Landing Page design is supposed to build confidence on your product or service, informing your potential client completely about what you can do for him, and answer the question what’s in it for me. Accomplish those objectives within your landing page and you will motivate your visitor to take action. After all, as I stated before, if he is not motivated enough to take action the first time, what will motivate him to come back again to your website?

I had not really looked at these pages in a while, and I have to say, they are horrible!!! I can’t believe I let them stay up as long as they have. They look very poorly made, and have absolutely no motivation for brides to contact me. As I stated before on a post, I get an average of 32 leads per month from potential clients that want to know more information about my services.

One thing to take note on, is that this was probably throughout the busiest time of the year. The beginning of the year, brides are looking for wedding vendors online, more than any other time.

So I guess the crappy looking page that is on that page right now is not really stopping them. There are countless errors and things not lining up. Honestly I’m ashamed of my work, so starting tomorrow I’m going to go through and redo these two pages, starting with the Quinceanera page and then on the the Weddings page.

I also would love to redo my DJ Upgrades, Up lighting, Monogram and Interactive DJ options page to match the new landing pages.

Stay tooned as I go through this transformation!

Happy Bloggin!


|o| Simply Frank |o|

Bloggin Wedding DJ in Houston

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Comments (2)

called the brides of christ, but how about the… A priest is married to Christ’s Church. The take a vow to uphold the churches teaching

Landing pages create more incoming traffic for sites than homepages. Why? Because they target specific queries that are less competitive than generic queries; besides, you can have as many landing pages as may want to create, whereas there is just a homepage for site.

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