Reaching the top of the Google.com Search Engine Results is pretty straight foreword with good Search Engine Optimization (SEO) as I have proven it wit several websites; Most my own and a few are close friends who are completely clueless about SEO. Once they understand the basic concept, they easily achieve it.  It is challenging, and it even may seem like it’s never going to happen, but with consistent work, it’s ‘easily’ accomplished.

Even more challenging, is staying at the top for years and years to come. It takes consistent efforts of; playing by the rules, staying informed about current methods of SEO, and applying everything you’ve learned thus far.

This morning I was completely surprised that I have reached, once again, the #1 position in Google for the search Term, “DJ in Houston.”

There was a person with extensive SEO knowledge, probably a lot more then me, that went out and did things I don’t even know about, and withing weeks he was #1 on the Google Search results for “DJ in Houston.”

So when that happened, I became #2 and stayed #2 for over a year, which I was fine with. I didn’t stress nor did I try hard to achieve a #1 spot, I was staying busy and I was getting the business I wanted from the #2 spot. I never went lower than the #2 spot.

Today, I opened up the website, Google.com, and as I do about 2 or 3 times a month, I searched for the term, “DJ in Houston,” and to my surprise I turned up to be the #1 result and the person in question was bumped way down, lower than the #2 position.

Now, I have a few theories of why this happened so I will share them with you, in hopes that you can too reach the top of the search engines, just like my friend Audrey, from Events By Audrey, who is now at the top of the search engine results for her targeted keywords.

Theory #1: I’ve Been Doing It The Right Way

Just like everything else in this world, there is a right way of online marketing and there is a not-so-right way of online marketing. The not-so-right way of online marketing is known as Black Hat SEO. These are tricks that work, and work fast, but their practice are usually frowned upon and not tolerated by the major search engines. These tricks include; Hiding keywords into your pages (Example, white text on a white background), Meta Keyword Stuffing, Doorway Pages, and Link Farming. For more information read the Top 5 White Hat and Black Hat Search Optimisation Techniques.

Theory #2: I’ve Become Active Online

I’ve recently started participating in forums where the subject is the DJ industry. As a Wedding DJ, I felt I had something to say and I wanted to get feedback from other DJ around the world. So I researched some forums and started participating and putting my ideas out there to be heard.  Some agree with the ideas and some, strongly disagree with the ideas, even though reason that I provide them with my ideas is to help them out. Some people are so attached to their way of doing it that if you try to suggest to them a way to improve (even after they ask for it), it seems to backfire on you and before you know it, they are attacking not only your ideas, but you personally, without even getting to know you. Being active works on this principle: You participate on the forums, get well known, and people visit your site and Google can see that you are an active leader on your field.  So be sure if you do decide to participate on forums, that you include a link to your website (s) on the signature of your posts.

Theory #3: Uninformed Competition

This is the key to it all. I’ve almost hesitated giving this one out but, I guess if I want to help you out, as my regular reader, I’ve got to give you all my tools. Most people do very little to get to the top of the search engine results. They become complaisant, they stop trying when they don’t get what they want, they are following the wrong tips to getting to the top, they are focused on too many tasks at once, or they simply don’t know anything and don’t care to find out! When I realized that about the DJ industry, my heart and my thoughts started running 199 miles per hour with  ideas, plans, techniques, to-do’s (I’ve never been a to-do list type of person), and so on. I quickly found out how easy it is to get to the top… BECAUSE NO ONE ELSE IS REALLY TRYING TO REACH THE TOP… and this has been so for the last 5 years, well with the exception of the person mentioned at the top of this article.

I will keep it at 3 theories… I have more but they fall under these top three. One thing to notice is that Facebook had almost nothing to do with the fact that I am at the top of the search engines, and I’ve recently done little to no Twitting so I’m almost sure that had nothing to do with it. I’ve also done little to no blogging on my website, but I have done enough, about 1 post every 2 weeks just to keep the search engines coming back to my website and so they know I’m still active on my site.

Hope it helps you understand a little more. If you have a question or comment, don’t hesitate to leave it down there, and feel free to post a link to your website… as it will definitely help you out!

Happy Bloggin!

|o| Simply Frank |o|
Wedding Marketing Expert