Wedding Online Marketing!!!

The best thing that could have EVER happened to my Houston DJ Business

How did my business become successful? Well if you are a regular reader of this blog, you know that online marketing is the bread and butter of my business. The bloodline that keeps my (bad) spending habits alive.

However, it was pretty hard to find the correct formula. A formula that I have worked on and (I think) perfected over the last few years.

When you look at it, it’s pretty simple and easy for anyone to implement. Don’t we all love that word: EASY(sarcasm).

Main Objective: Gain the trust of your brides/website visitors and Convert them into Interested Clients. AKA Website Conversion.

What I am going to dissect or explain in detail here the actual website itself in hopes that you can make some few changes to your website, if it’s not bringing you any more clients, so that you can start capturing those brides/clients you never knew visited or viewed your wedding vendor web page.

What I will ignore here, or not cover, is how to get those brides / clients to your website, that will be covered completely separate. We just want to focus on how to direct your prospects through from the moment they arrive to the moment they become your clients.

So here is the formula of my DJ in Houston Wedding Vendor Websites Success.

1. The first thing you need is an aesthetically pleasing website.

   There is nothing that will kill trust or conversion faster than an ‘ugly’ website. Spend some time, money and energy designing a nice looking website, logo and look for your business. Your website more and more is becoming your centralized point of marketing. Just to clarify, a website is not a business, it’s a marketing tool. Make it look good and make it fit all your your other marketing materials. Jennifer Schafer with Premier Bride Magazine and Brandit Bandits in Houston is an advocate of creating an image, a brand that your clients can buy. Also consider the question, how many clients do I LOSE because of my website?

2. The Second thing you need is Compelling, Creative Content.

   The WEB is known as the “information superhighway.” Realize that brides visit your website looking for specific information that relates to their upcoming wedding. They want to be informed, they want to know what you can do for them, how you can take the worry away and create their beautiful wedding day, you need to gain their trust, they need to be convinced, they want to make the best choice available to them. Arrange your content to gain the trust of the bride and then drive, push them, convince them them to call you or submit their information into your contact form. A lot of wedding vendors with the most beautiful websites fail in achieving this. It is not easy, however, there are techniques and websites devoted to teaching people to create compelling sales copy on your website. Ask yourself, what do I offer the bride, what is the bride looking for, how do I help her find it, what is important; in the mind of the bride, what are some common concerns, etc… Then you set to create content on your website that answers those questions with how YOU or YOUR service can help them. NOTE: A reader pointed out something to me, that I already knew, but ignored for a long, long time (as you probably do too).

   Hi DJ! I have a couple of suggestions for you. First, put some contact information on your blog so readers can contact you privately. Second, use spell checker on your posts. I found typos in both of your first two posts that I read and then I lost interest in reading any more. Typos undermine your credibility as an expert. Good luck!– Tracy

Happy Bloggin!

–
DJ Francisco