Here is a summary of some of the stuff covered at the meeting. Some we did not get to because of a lack of time.

1. Online Traffic
2. Web Usability
3. Email Marketing

Online Traffic

• Need a Website
• Identify Targeted Keywords
• SEO For Targeted Keywords
• Search Engines Love Content
• Best Way to do this W/ a Blog
• Most Major Business Have a Blog
• Blogs are nothing but content
• Content can be used to targe to your search terms

Website Usability

• Do Not Confuse Visitors with Links
• Website Should Direct Traffic
• Sales Copy
• Customer Should Call or Email you
• Why? – They take an Action
• Tracking Visitors Google Analytics

Email Marketing?

• What email marketing is not
• Spam, Send same email continuously, insult customer
• Send Information Strategically
• Personal
• Build Relationship
• Keep In contact with customer until he sings your contract
• Surveys, Reviews, Thank yous

Summary / Conclusion

• Go over everything in summary
• More Traffic = More Calls / Emails = More $$$
• Once Traffic gets to your website direct them and get them to take an action
• Once they take that action, keep in contact with them at least until they book

–

Francisco

Hello all…

This Blog is made in order to help those wedding vendors that want to get started bloggin’ and don’t know where to start… or just need a few examples of where to start.

Just to review what we covered at the Premier Bride meeting.

A successful website needs 3 Things.

1. Traffic
2. Easy Navigation / User Direction
3. Constant Communications with the visitors that take action

Of course, there are many other things, but these were the ones covered.

What you can do, currently is analyze how easy your website navigation is and how easy it is for your visitors to call you, email you, or communicate with you. Then think about how you can “Make it better”

What to expect from this blog.

• What Blogging Platform to select.
• How to come up with bloggin’ topics
• How to track your Visitors
• How to maximize your email leads
• How to capture email leads
• What to do with you email leads
• Where to place your subscription form
• How to optimize your website for search engines
• How to optimize your website for your visitors
• and whatever topics that are important for wedding vendors.

–
Francisco