Are Blogs really effective for SEO?
DJ Francisco on April 11th, 2008
To prove the point of how effective blogs are, let’s do a case study on a website I released a few months ago. It’s ran by a blog.
In January, I was at a wedding reception doing the Master of Ceremonies and DJ duties. They had this one thing I had never seen at a wedding before, and to tell you the truth, at first I was very skeptical about how it would work. Well, to my surprise it was a huge success, people lined up for hours to take their turn in this new phenomenon… Ok, I’m exaggerating, it was not a phenomenon, but it sure seemed like it. What was it?
It was a Photo Booth,
…the same concept as in the malls, but this was portable and was all digital. People lined up for hours to wait their turn at the picture booth.
So being the entrepreneur that I am, I thought, wow that would be a great thing to offer. Especially since this one photo booth came all the way from Dallas Texas to provide their service.
You can find my website by doing a search in Google.com for “Houston Photo Booth” and you will see the website listed as #6 on the first page of the search results.
This was possible for a few reasons.
First, the power of the webstie, FHP Entertainment.com is so strong that if I place a link on my website for any website and add the right content, I can get any page indexed by Google.com. So that’s what I did, I wrote a small launch post for the new Photo Booth Rental Service in Houston I had started.
Second, I decided to use a Wordpress blog and an existing free template. So the design time was NOTHING. It was already done for me. All I had to do was come up with the content and fill up the website with the content that I thought would compel people that visited the website to take an action.
Finally, because of the Blog Content that I added to capture as many keywords as I could think up. Using the same tip I gave out at the Related Search Engine Terms post, I took all the popular keywords for my DJ website and replaced them with photo booth.
What was the result?
The website was launched in February 11th, 2008, exactly 2 months today. I’ve had 23 people fill in the form for more information. A few other decided to call my phone number, and one other emailed me directly at my DJ website looking for pictures, pricing and availability.
A couple booked the service within the first phone call and a few wanted more pics of it being used. I will dare say that about 10 people out of those 23 will book the service. Not bad for 0 advertising.
As it stands, my form sends out one emial at this time. The pricing information.
Hope you can see how powerful bloggin’ is.
Happy Bloggin!
–
Francisco H. Perez
Wedding DJ Blogger
