Wedding Marketing Case Study Continued…

Well on my last post I started to a Wedding Keyword Marketing Case Study about a client of mine who allowed me to share her website statistics. I guess it’s time I post on here the conclusion, to that case study…

I will post statistics from August of 2009 even though it is the beginning of November just so that I can show you how quickly the search engines picked up her website and started showing it to her clients

Wedding Marketing Keyword Results (August 2009)

Keyword	Google.com position	Yahoo position	MSN/Bing
Events Planners in Houston	56	80	7
Wedding Marketing Keyword	168	-	110
Wedding Marketing Keyword	17	59	10
Wedding Marketing Keyword	10	36	4
Wedding Marketing Keyword	8	53	4
Wedding Marketing Keyword	64	-	82
Wedding Marketing Keyword	20	88	5
Wedding Marketing Keyword	29	54	19
Wedding Marketing Keyword	16	5	61
Wedding Marketing Keyword	-	-	33
Wedding Marketing Keyword	53	-	80
Wedding Marketing Keyword	19	56	28
Wedding Marketing Keyword	53	31	21
Wedding Marketing Keyword	54	163	144
wedding coordinator in houston	44	-	13
Wedding Marketing Keyword	35	65	6
Wedding Marketing Keyword	32	62	22
wedding planner houston	10	31	12
Wedding Marketing Keyword	37	19	30
Wedding Marketing Keyword	10	157	12
Wedding Marketing Keyword	17	59	10
Wedding Marketing Keyword	-	-	-
Wedding Marketing Keyword	106	-	-

So let’s see, Now her website is ranked for ALL the keywords she was after, even though she is not highly ranked for some, she at least is ranked for most of them now.

The more popular keywords she is now ranked in the first page of the search engines.

Once again, the process is simple, and with the help of some very basic search engine optimization, her website is now picked up by all the search engines…

What is the Wedding Website in Question?

The website In question is Our Coordinator Friend, Events By Audrey… at http://www.EventsByAudrey.com.

How is her website doing now?

Why not check for yourself, today, if you were to go to Google.com and search for “Wedding Coordinator in Houston” you should see her website rank #3 or #4 on the search engine results.

Click the following link to see for yourself ( it will open up a new window)
Wedding Coordinator in Houston

Conclusion

Getting your website ranked high on the search engines is not hard work.

The steps taken for this case study were:

1. Search for Wedding Coordinator Keywords
2. Eliminate Blogspot.com, Blogger.com, and Wordpress.com
3. Install the Wordpress.org Blog on http://www.eventsbyaudrey.com domain
4. Install a FREE wordpress.org theme and edit it to fit our needs
5. Do some basic SEO
6. Blog at least 1 time per week

How easy is that? Besides 1 or 2 semi-technical steps, the rest is pretty easy and basic and now EVERY Blog post that Audrey Creates will benefit her and help her website increase her traffic.

Happy Bloggin!!

|o| Simply Frank |o|

Wedding Marketing Case Study Introduction

Wedding Marketing is a subject that covers many topics. First, there is Print Marketing which it itself is divided into subtopics such as magazine marketing, post card marketing, business card marketing, etc…

Next we have the online marketing which is endless in possibilities and MOST of them are free. There is Blogging, Social Medias (Facebook, Twitter, Myspace), Paid Search Engine Marketing, Organic Search Engine Marketing, Link trading, Directory listings, etc…

As mentioned on my previous post about Wedding Marketing News, I am a firm believer that all you need is a website,  a properly hosted blog, and a bit of patience in order to build up a business. I have completely survived without any offline marketing for the last 3 years. I had an ad on one magazine, but it did not generate much income, mainly because by the time I got a lead from the magazine I was already booked. I have not done a Bridal Show in years… I can’t even remember off the top of my head when my last Bridal show was. I was considering doing the Houston Bridal Showcase in August, but I could not find anyone to help me with my booth. I did not want an untrained person there either.

Wedding Marketing Case Study

Well to prove that effective blogging, blogging with a properly installed blog on your existing domain name, as stated on my previous post about wedding marketing news, I have taken an existing website, one with a blog on those free blogging platforms, and completely redesigned the website to include the blog on it’s own domain name as opposed to having it on the free blogging platforms.

Audrey Hu-Gonzales is a wedding coordinator in the Houston Area, she used to host her blog at wordpress.com. Her OLD blog can be found at http://eventsbyaudrey.wordpress.com/. She was under the false impression that she was doing good by blogging on the free blogging sites and had no clue that her efforts were really pointless.

After Months and months of blogging, her website

1. did NOT generate any traffic because of her blogging
2. did NOT go up in the search engine traffic rankings
3. did NOT increase it’s lead generation
4. and did NOT benefit completely through her blogging efforts.

I took on this project back in March (March 27th, 2009 to be exact) and the first thing I did was to set an initial benchmark to see how her website ranked on Google.com, Yahoo.com, and Live.com (now Bing.com)… Yahoo and MSN Live did not even know her website existed, Google knew it existed but ranked her very very low…

OUT OF 24 KEYWORDS, GOOGLE ONLY RANKED HER FOR 7 (NOTE THE LOWER THE NUMBER THE BETTER)

Keyword	Google.com position	Yahoo.com position	MSN Live.com position
Events Planners in Houston	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	167	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	83	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	93	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	91	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	134	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	167	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked

Do you know if your website is even showing up on the search engines, and for what keywords???

Out of those seven keywords, the closest she could get to the first page of the Google.com search results was one keyword which ranked #83. That showed up on the 9th page of the Google.com search results for that one keyword. That means that people looking for a wedding planner using that ONE keyword had to go through 9 pages of results before they got to her website… NINE PAGES!!!

There is a common belief on the web that says that most people do not even go past the 3rd or 4th page of Google.com when they search for information.

Just think about when you search for something, and can’t find it, how many pages into the search results do you go in before you try another keyword or phrase or just select the best looking page for what you are looking for? I’m guessing not very far, and the majority of the time you don’t go to the 9th page. I know I don’t.

Wedding Marketing Case Study – the Search Engine Optimization (SEO)

With some minor tweaking to her site, a few off-site optimization techniques, and some Search Engine Optimization to her website, only a month later, on April 24th, 2009 to be exact, was already indexed by Yahoo, MSN Live and Google.com

Out of her 24 targeted keywords her website was ranked as follows (NOTE THE LOWER THE NUMBER THE BETTER)

Keyword	Google.com position	Yahoo.com position	MSN Live.com position
Events Planners in Houston	192	11	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	25	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	36	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	10	Not Ranked
Hidden Wedding Marketing Keyword	190	71	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	19	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	43	Not Ranked	49
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	173	Not Ranked	115
Hidden Wedding Marketing Keyword	Not Ranked	146	Not Ranked
Hidden Wedding Marketing Keyword	103	34	Not Ranked
Hidden Wedding Marketing Keyword	98	Not Ranked	48
Hidden Wedding Marketing Keyword	Not Ranked	145	79
Hidden Wedding Marketing Keyword	Not Ranked	75	50
Hidden Wedding Marketing Keyword	Not Ranked	135	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	36	Not Ranked
Hidden Wedding Marketing Keyword	Not Ranked	Not Ranked	Not Ranked
Hidden Wedding Marketing Keyword	148	Not Ranked	182

Well as you can see, just by doing some Search Engine Optimization to her website, the search engines started to rank her website and more importantly, to rank her higher for some of her highly targeted keywords. Now I cannot release the keywords that she is going after because that would is one of the things that I am highly guarding. After all, the keyword hunting was one of the first things we did and that gave us a target to shoot for.

Some keywords are more more important than others because they are searched for, more often.

The keyword hunting took us about a couple of days and it was not too hard but it did involved some head-aching brainstorming and figuring out which keywords were the ones we wanted to go after.

As you can see from the Search engine results, we can conclude that Google.com is slow on ranking a website higher, yahoo.com immediately took her website to the #10, 11, and 19 for some very competitive and highly targeted keywords.

To Be continued…

Happy Blogging!

|o| Simply Frank |o|
Professional Blogging Wedding DJ in Houston

Last month, June 24th 2008, I wrote an article entitled:How POWERFUL can your Blog be?

Pretty much I wanted to show you how powerful blogs are and how much Google loves them.

As a marketer, your objective is to get your logo or your website in front of as many brides/customers as you can, where ever they may be or go. I know that a lot of brides use the internet to find information about whatever they may need at that time.

So I got an idea to get in front of the brides that would attend the Bridal Extravaganza Show in Houston. I knew they would be using key words such as “bridal extravaganza,” “Houston bridal extravaganza,” “Bridal Show July Houston.” So I wrote an article on my DJ in Houston Website and called it: Houston Bridal Extravaganza Show – July 2008.

It immediately ranked extremely high (1st page results in Google.com) in the search engines for terms related to the Bridal Extravaganza Show. I am talking about, hours after the post, I was indexed and ranked on the first page of Google for most of those keywords.

Luckily I use a visitor tracking program on my website and here are the results of the additional traffic and the keywords used to access my website.

# Visitors	Keyword
18	houston bridal extravaganza
7	Houston Bridal Extravaganza Show
5	BRIDAL EXTRAVAGANZA HOUSTON
5	houston bridal show July
3	houston bridal show july 2008
2	houston bridal extraveganza
2	bridal extravaganza houston tx
2	bridal extravaganza in Houston
2	Houston Wedding Extravaganza
2	houston bridal show, july 2008
2	bridal extravaganza july 2008
2	bridal extravaganza show
2	Bridal Extravaganza Show houston tx
1	houston bridal extravaganza vendors July 2008
over 20	Various Kewords with only 1 visitor

For a Complete list of all the Google Tracking Details from my DJ in Houston Website Download the PDF Report Below.
2008_07_30-google-details-fhpentertainment

This report show ALL the traffic that came into my website as a result of Google.com only. In the month of July, Google.com provided me with 52% of my total monthly traffic, Yahoo 18%, and MSN/Live with 6% of my total monthly traffic. At the time of this post, July 30th, 2008 12:00 pm Central time, I’ve had a total of 3,651 visitors to my website this month. Note: This tracking program will count one person as 1 visitor for each day he or she visits the website. EX. if you visit it today, it will count you as 1 for the entire day (no matter how many times you return), if you visit it tomorrow it will count you again, so you become 2 visitors.

Now, I understand, these are just traffic numbers, they really don’t mean nothing to you until I report income as a result of that traffic.

All I can answer to that is that 85% of my DJ Business Income comes as a result of my website. I have one Ad in Premiere Bride Magazine, and that is ALL the advertising I do. Even that traffic is directed to my website.

Happy Bloggin!!

–
DJ Francisco
Blogger and DJ in Houston