Premier Bride 04-01-2008 Meeting Bullet Points
DJ Francisco on April 3rd, 2008
Here is a summary of some of the stuff covered at the meeting. Some we did not get to because of a lack of time.
- Online Traffic
- Web Usability
- Email Marketing
Online Traffic
- Need a Website
- Identify Targeted Keywords
- SEO For Targeted Keywords
- Search Engines Love Content
- Best Way to do this W/ a Blog
- Most Major Business Have a Blog
- Blogs are nothing but content
- Content can be used to targe to your search terms
Website Usability
- Do Not Confuse Visitors with Links
- Website Should Direct Traffic
- Sales Copy
- Customer Should Call or Email you
- Why? - They take an Action
- Tracking Visitors Google Analytics
Email Marketing?
- What email marketing is not
- Spam, Send same email continuously, insult customer
- Send Information Strategically
- Personal
- Build Relationship
- Keep In contact with customer until he sings your contract
- Surveys, Reviews, Thank yous
Summary / Conclusion
- Go over everything in summary
- More Traffic = More Calls / Emails = More $$$
- Once Traffic gets to your website direct them and get them to take an action
- Once they take that action, keep in contact with them at least until they book
–
Francisco
