I check my website stats from time to time and it helps me see not only how my visitors arrive to my website, but it also springs new ideas into my head about articles I should be writing. If enough people are looking for that information on the web, then obviously there is a need for that information on the web. Creating a blog post that is useful and informative helps you achieve that expert status with your clients when they do go through your blog digging for information about your products and/or services.

Below are the top 5 keywords used Yesterday to arrive on my website. If you notice, most of these keywords signify, to me, that the bride or potential client, is in the research stage of their planning (gathering information/research) process… the perfect spot for your name to enter their minds. You know what they say in marketing, the sooner your name enters your client’s mind, the better of a chance you have of winning that client over.

So here are the keywords used to arrive at my sites, organized by search engine, then in order of hits, from Higher to lower. For the Google.com results, I will add a link to the article that is ranking high on the search engine results… Or you could just go to Google.com and type the keyword or copy and paste it into the search bar and see for yourself how high I rank… All of these are on the first page of Google.com…

Site: FHPEntertainment.com

Google.com

1. responsibilities of a dj
2. houston bridal extravaganza 2010
3. list of cumbia songs
4. quinceanera songs
5. guidelines for master of ceremony
6. BONUS: architectural dj uplighting

Yahoo.com

1. quinceañera songs
2. marbella ballroom houston
3. popular spanish wedding songs
4. list of songs to dance for my quinceanera fun dance
5. GOBO’s wedding dancefloor

Bing.com

1. Quinceanera Speech
2. Bridal Extravaganza Houston
3. Dj Insurances
4. Popular DJ Songs
5. Cake Cutting Songs in Spanish

Site: HoustonPartyBooths.com

Google.com

1. photo booth template
2. photo booth rental houston
3. picture booth rentals and houston
4. photo booth
5. photo booth for bat mitzvah

Yahoo.com

1. houstonpartybooths.com
2. photobooth in houston to rent

Bing.com

1. rent a photo booth in houston

It may seem like my website, Houstonpartybooths.com does not rank high for Yahoo or Bing.com, but it is actually ranked number one for many keywords… So that leads me to the conclusion that most people still use and trust Google.com for their research.

I hope this helps you see what people are looking for on the net and how you can get inspired for new ides to write articles about  your line of work.

Happy Bloggin!

|o| Simply Frank |o|
Bloggin Wedding DJ in Houston

Reaching the top of the Google.com Search Engine Results is pretty straight foreword with good Search Engine Optimization (SEO) as I have proven it wit several websites; Most my own and a few are close friends who are completely clueless about SEO. Once they understand the basic concept, they easily achieve it.  It is challenging, and it even may seem like it’s never going to happen, but with consistent work, it’s ‘easily’ accomplished.

Even more challenging, is staying at the top for years and years to come. It takes consistent efforts of; playing by the rules, staying informed about current methods of SEO, and applying everything you’ve learned thus far.

This morning I was completely surprised that I have reached, once again, the #1 position in Google for the search Term, “DJ in Houston.”

There was a person with extensive SEO knowledge, probably a lot more then me, that went out and did things I don’t even know about, and withing weeks he was #1 on the Google Search results for “DJ in Houston.”

So when that happened, I became #2 and stayed #2 for over a year, which I was fine with. I didn’t stress nor did I try hard to achieve a #1 spot, I was staying busy and I was getting the business I wanted from the #2 spot. I never went lower than the #2 spot.

Today, I opened up the website, Google.com, and as I do about 2 or 3 times a month, I searched for the term, “DJ in Houston,” and to my surprise I turned up to be the #1 result and the person in question was bumped way down, lower than the #2 position.

Now, I have a few theories of why this happened so I will share them with you, in hopes that you can too reach the top of the search engines, just like my friend Audrey, from Events By Audrey, who is now at the top of the search engine results for her targeted keywords.

Theory #1: I’ve Been Doing It The Right Way

Just like everything else in this world, there is a right way of online marketing and there is a not-so-right way of online marketing. The not-so-right way of online marketing is known as Black Hat SEO. These are tricks that work, and work fast, but their practice are usually frowned upon and not tolerated by the major search engines. These tricks include; Hiding keywords into your pages (Example, white text on a white background), Meta Keyword Stuffing, Doorway Pages, and Link Farming. For more information read the Top 5 White Hat and Black Hat Search Optimisation Techniques.

Theory #2: I’ve Become Active Online

I’ve recently started participating in forums where the subject is the DJ industry. As a Wedding DJ, I felt I had something to say and I wanted to get feedback from other DJ around the world. So I researched some forums and started participating and putting my ideas out there to be heard.  Some agree with the ideas and some, strongly disagree with the ideas, even though reason that I provide them with my ideas is to help them out. Some people are so attached to their way of doing it that if you try to suggest to them a way to improve (even after they ask for it), it seems to backfire on you and before you know it, they are attacking not only your ideas, but you personally, without even getting to know you. Being active works on this principle: You participate on the forums, get well known, and people visit your site and Google can see that you are an active leader on your field.  So be sure if you do decide to participate on forums, that you include a link to your website (s) on the signature of your posts.

Theory #3: Uninformed Competition

This is the key to it all. I’ve almost hesitated giving this one out but, I guess if I want to help you out, as my regular reader, I’ve got to give you all my tools. Most people do very little to get to the top of the search engine results. They become complaisant, they stop trying when they don’t get what they want, they are following the wrong tips to getting to the top, they are focused on too many tasks at once, or they simply don’t know anything and don’t care to find out! When I realized that about the DJ industry, my heart and my thoughts started running 199 miles per hour with  ideas, plans, techniques, to-do’s (I’ve never been a to-do list type of person), and so on. I quickly found out how easy it is to get to the top… BECAUSE NO ONE ELSE IS REALLY TRYING TO REACH THE TOP… and this has been so for the last 5 years, well with the exception of the person mentioned at the top of this article.

I will keep it at 3 theories… I have more but they fall under these top three. One thing to notice is that Facebook had almost nothing to do with the fact that I am at the top of the search engines, and I’ve recently done little to no Twitting so I’m almost sure that had nothing to do with it. I’ve also done little to no blogging on my website, but I have done enough, about 1 post every 2 weeks just to keep the search engines coming back to my website and so they know I’m still active on my site.

Hope it helps you understand a little more. If you have a question or comment, don’t hesitate to leave it down there, and feel free to post a link to your website… as it will definitely help you out!

Happy Bloggin!

|o| Simply Frank |o|
Wedding Marketing Expert

Did you know you could use your blog to easily increase and climb up the search engine results?

Disclaimer: This will not work for you if your blog is hosted on a 3rd party host such as blogspot.com, blogger.com, typepad.com, wordpress.com, or any other FREE blogging host.

Here is a bit of background on this subject.

Did you know that if Google.com does not find many relevant websites that contain the keyword phrase that a user is looking for, they will just start adding results that Google thinks may be relevant to the search results? Most of the time they really are not even close to what the user is searching for. If you EVER see anything like this, it’s clear that there are very little to no websites out there that are targeting those keywords.

Let me give you a live example, because I suck at explaining concepts…

A few days ago, and I do mean Days, I was not even close to being ranked for the keywords “Gobo Design Houston.”  In fact the top spots were for very non related websites. There was one gobo design company in Houston and the rest were either from California, Gobo Manufacturers (not designers), and well wedding DJ’s from other cities and states.

What that means is that there either were very little to none actual websites that Google could show to people looking for a GOBO Designer in Houston or some poorly optimized websites of gobo designers.

I wrote a short article entitled, “Gobo Designs in Houston” and Viola!!!  My Website is Ranked #3 & #4 for the keywords “Gobo Design Houston” Not only That, I received a couple of  unrequested links to my website with the same keywords, a Digg and they are ranked #1, #2 &#10 for those keywords.

So Where I was not even ranked before, I now  own 5 of the 10 positions on the front page of the search engine results. It took actually a few minutes to an Hour for my website to be ranked so high with those keywords…

WHY?

As stated before…

1. Lack of competition
2. lack of websites targeting those words
3. lack of knowledge from business owners who are targeting those keywords.

What’s in it for me?

More business! More income! More Clients! More people going through my sales funnel and not only needing gobo design, but possibly even a DJ or a Photo Booth!

This is a great example of bloggin for the sole purpose of increasing Traffic to your website.  Additionally, be sure to track your traffic to see where it comes from and how you can use this one idea to increase traffic by capturing related terms to this search keyword.

There you have it, now go out and try it for yourself, be sure to use the google keyword analytics tool as discussed on the post on how to “Grow Your Wedding Traffic, One Simple Technique to Try” to gather ideas for keywords you may want to target.

Give it a try!!

Happy Bloggin!

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|o| Simply Frank |o|
Bloggin Wedding DJ