Bloggin’ For Wedding VendorsWhere Wedding Vendors learn to Blog

See How Easily You Can Rank High on the Search Engines

DJ Francisco on June 20th, 2008

I am NOT a search engine marketing guru, but I hold #1 and #2 spots on all the search engines for ALL my targeted keywrods.

Ranking high on the search engines is crucial if you do any kind of online marketing. The people who know the secrets want to charge you an arm an a leg for something they cannot guarantee. Once you stop paying them, you lose out on the benefit and you see your search traffic and website visitors die down.

Blogging allows you to keep your website up to date. Just by writing at least once a week, you can keep your search engine rankings and your search traffic at a constant level and you don’t have to depend on your online marketer for your website’s success.

Here are a few tips to consider if you want your search engine traffic to remain at a constant level.

1. Post to your Blog Often.

   Search engines want to give its users, the brides (or anyone using the search engine), the most up-to-date results as well as the most relative results when they search for something. The rule of thumb I use is, the longer I go without posting to my blog, the lower my search engine result will be. Ideally I would like to post an article every weekday to my blog, but in reality I only get to do so about once or twice a week. Also, if you establish a fan base for your blog, they will expect to read from you often. They want that free, valuable advice you have to give them. Some visitors will even rely on what you have to say. Even though at first you may think this is not good for your business, it is. Giving away, free valuable advice helps those brides that are about to make a decision.

2. Target a Wide Variety of Keywords in your Titles.

   The bloggers with most creative minds will prevail here. Being creative is key to gaining getting a successful blog going. Everyone is creative, everyone has a unique twist to things, it’s just a matter of trusting yourself and doing it. Especially if it’s different and nobody has done it before. In a previous post, How to find Related Search Engine Terms, I give you an idea of how to find some popular keywords, I even gave you some of mine so you can just change it to fit your niche inside the wedding industry. For example, I am running a series of blog posts that pertain to a specific venue and adding what I do to it. Let me show you.. Now this may seem like something easy to come up with, but who do you know that’s doing it.. Nobody? I thought so.. Again Easy to do, it took some creative thinking on my side (patting myself on the back) and it has worked like a charm.

   Examples: Paraiso Marabilla Wedding DJ in Houston, Bella Terraza DJ Houston, and Sweetwater Country Club DJ.

   Whenever the people search for either of those venues my website comes up, whenever they look for a DJ that has DJ’ed that venue i should be one of the first websites to come up.

3. Install All in One SEO Pack for your Wordpress Blog.

   This one plugin for wordpress does all the SEO (Search Engine Optimization) for you. You just install it and it does the rest. I’ve noticed about 20-30 more visitors to my website since I installed this tool. So all the keywords that I am targeting are getting ranked pretty well in google.com. Again, Search Engine Optimization is critical for getting your blog listed on the Search engines and this does EVERYTHING for you. Without this, the previous step is useless

4. BONUS TIP:

   Always, always, always… Aim to help someone with your experience. If your blog is not about helping others, it will never succeed no matter how far high in the search engines you get it. SEO is for the robots that crawl your webpage, but good, juicy, helpful content is for the readers that land on your site. Think of it this way, brides are absolutely clueless about weddings, if you give them a golden nugget that saves them time, saves them money, or saves them both… you will hold a place in their mind and fighting for mind space is what all marketers are aiming to do. Once you are in their mind as someone they can trust… you’ve made a happy customer.

Blogging success, like anything else, does not require a brain surgeon…err marketing guru, just a little work and determination. Follow the 3 tips above and you are on your way to reaching success through blogging.

Happy Bloggin!

–
DJ Francisco
Owner and Blogger of a Wedding DJ in Houston Blog

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Related Search Engine Terms

DJ Francisco on April 8th, 2008

As I mentioned before, blogging is a great way to get in front of the bride that is looking for information related to your topic, niche, or business.

In my previous Post, How to Blog, I mentioned I am trying to attract the brides that are looking for a Wedding DJ in Houston, Houston Wedding DJ, Houston Bilingual DJ, Houston DJ, DJ in Houston, etc… and those are the terms that are booking my DJ services, however, there are terms that are less popular and may even be searched once a year but they still bring in Customers and there is really no way to know about them. Since the website, www.fhpentertainment.com, has a lot of content built up, it gets traffic for keywords that I have never imagined it would get traffic for. Here is a short list of keywords that people used just Yesterday, April 7th, 2008.

Google.com Search Terms

1. houston april 6 bridal show featured photographers
2. Houston Quinceanera photography
3. costs to rent ballrooms in Houston
4. dress sweet xv
5. good DJs in Houston
6. master of ceremonies duties
7. houston bridal extravaganza show January pictures
8. top requested songs of 2007
9. party halls in houston
10. Bridal Show At reliant

Yahoo.com Search Terms

1. weddings halls in houston
2. happymoments wedding website
3. top 2007 wedding songs
4. wedding exit songs
5. mascorro photography
6. latino bridal show and quinceanera in houston
7. latin songs weddings
8. father daughter quinceanera songs
9. quince dj in houston
10. Galveston yachts for affordable parties and Houston, TX

Some are related to my topic and some are related to the entire industry. They only reason they are arriving at my website is that I have a lot of content related to the search terms above. Also, one thing most people don’t realize is that the term, “DJ in Houston,” will get different results than “good DJs in Houston.”

Also, this is just for ONE DAY, a day which I received 142 unique visits, 162 sessions (some visitors came back to my website), 543 hits/page views, 42 Google.com visitors, and 22 Yahoo.com Visitors.

I don’t know about you, but I think that’s a lot of visitors. Of course not all of them book or request my information. Yesterday I received 3 NEW email inquiries and 2 NEW PHONE inquiries. Not bad for one source of Marketing. A month I am getting anywhere from 5-20 email inquiries. That is 20 people that liked what they read and wanted me to contact them via email.

I could go on, but you get the idea, bloggin’ is a great tool that very few wedding vendors tap into. The ones who do, do not understand the power or how to properly utilize a blog.

How to find your search engine terms

Here is a quick tip on how to find your search engine terms. Replace your business niche, category, or profession with the terms I am aiming for in my own blog. Example:Change “DJ in Houston” for “Photographer in Houston” and see where your website ranks in Google.com, Yahoo.com, or MSN.com. If you don’t see it anywhere, we’ve got some work to do.

Next, go to Google.com and use their free keyword tool. Type the keywords you think brides might use to find your website, and see how popular they are and how much money advertisers are spending on those keywords.

It may be a bit complicated for some people, but try it anyways, it’s free and you will gain a lot of knowledge just by typing in one word… Go Try it now… Click Here

^Here’s to Bloggin’

–

Francisco Perez
Owner of the Wedding DJ Blog at www.fhpentertainment.com

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