How to Blog
DJ Francisco on April 7th, 2008
Start Bloggin’
So you’ve installed your blog on your website (hopefully)… Now What!?!?
To get started, you have to have a focus, an angle, a niche, a way to solve a problem so to speak. You have to find something that you can write and educate your readers about. Bloggin’ is all about solving the problems people have. At the meeting someone summed it all up, “Why do I want to read about someone’s day in the park?”
People really don’t want to read about that, they want to read to solve a particular problem.
For example, you will only read this blog if it solves your problem on how to integrate a blog to your business. If not, then you will probably not find it interesting, you won’t read it, and you won’t come back.
There are blogs about scrap booking, moms cooking and losing weight, dating advice for men, etc…
And then there are the professional Bloggers, the ones who make all their income through bloggin’
Yaro Starak : Entrepreneurs Journey, Darren Rowse : Pro BLogger, Brian Clark : CopyBlogger, and a few others. These bloggers make a healthy income, between $5,000 - $20,000 a month just from their blog. Now that’s motivation… 
On a side note, I am a member of Yaro’s Blog Mastermind Group ( Blog for Profits Blueprint - Make money from your Blog ) and I’ve been a member since June of 2007. Membership is closed at this moment but will re-open to the public at a later time.
Getting started is the hardest part.
I remember when I first started bloggin’ I thought to myself. What will I write about? Who will read my blog? Who am I to start a blog? What will my friends think when they find out? Should I even tell them? I’m a math major, I suck at writing and expressing myself and people won’t understand me… and so on
And these are of course, the hardest things that I had to get over; my own stumbling blocks. At the time I really didn’t know where it was going, I just had read, from my initial Google.com search,that blogging was a great way to get your website to rank high on the search engines. I really didn’t know or understand how, but that’s what a lot of articles said so I said, what the heck let’s just try it.
It took me a while and it wasn’t easy, but I didn’t have anyone to guide me, I just did it.
A year later I achieved #1 in Google.com, Yahoo, and/or MSN for highly sought after keywords. Now I am content to be in the first page of the search results, which even that is hard to do.
Here are a few of the keywords:
- DJ in Houston
- Houston Wedding DJ
- Quinceanera DJ
- Bilingual DJ Houston
- Wedding DJ in Houston
Why is this important???
I know it’s common sense, but let me elaborate. As a marketer, you soon learn that you have to put your brand in front of the bride as much as you can so that they can see your brand and recognize it. Jennifer preaches that a lot and you may even be tired of hearing it but that’s because to marketers that’s common sense but to us business owners, it’s not. It takes some repeating to get us to understand that concept, and that’s perfectly natural. We are worried about providing a great product or service more than anything.
Now-a-days the internet IS “the information super-highway” and it’s called that for a reason, if you need information on anything you just go to the internet and search for it. And that’s what brides are doing, they are searching for the best options on reception halls, on DJ’s, on photographers, etc… and if you are not on there, you are no one to them. Your website is on an island that they will never take the time to find. They are going with the top few and once they find one that is good enough.. they will book that service or buy that product.
Again this is stuff most people already know…
Stay Motivated:
Write what you love about and love what you write about. It’s as simple as that. That is the best way to keep up with your blog. You have to love your customers, and in bloggin’, your readers are your customers. Love them enough to be able to solve their problems. Help people with your accumulated experience! You own a business and have done your job a million times, that makes you the expert and brides want advice from experts, they want to know what to do and how to do it, or better yet how you will do it so they won’t have to worry about it. They will read your information, find it useful, and you’ll feel great about it. Not to mention that you will benefit by getting an extra event you would have never gotten had it not been for your blog.
Write with passion
In order to get brides to read your posts, you have to put some passion into them. If you are passionate about your job, then they will FEEL it when they read…
Put some EMPHASIS on words that you want to stick out or have meaning.
Use words that describe actions, people remember action if it’s detailed. For example…
The reception hall was elegantly covered with beige satin chair covers, the round tables had the same satin texture under chocolate brown table runners. Each table runner was precisely placed by the lady in a cross pattern
Now that took some time, effort, and pain to transfer an image in my head into the precise words that I thought would be a good example. Given my targeted audience, you (wedding vendors) you can probably see the same picture I saw. And it’s a lot more memorable than and descriptive than: The hall looked nice.
This should give you a good idea of how to get started bloggin’. Remember to get rid of your personal blocks, write to solve problems, stay motivated, and be passionate about your subject. You already are the expert in your field. Now you just need to transfer your experience, the experience you want to share and you know will help your brides, into words.
^Here’s to bloggin’!
–
Francisco Perez
Owner of the DJ in Houston Blog at www.fhpentertainment.com
