Blogging Bootcamp in Houston, Presented by Liene Stevens!!

Posted by Simply Frank | Posted in Search Engine Optimization | Posted on 02-04-2009

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Blogging Bootcam Houston

Very few is done to educate wedding vendors how to properly run their blogs. It’s exciting news to hear that there will be an upcoming bloggin Bootcamp here in Houston. If you want to learn the correct way to run a blog, this might be an event worth checking out. $150 is not a lot compared the the benefits you WILL receive once you properly run your blog. As stated in my previous Post, My blog currently brings in over $100 a month by doing NOTHING, just sitting there and hosting Links for other advertisers. And that’s beside the amount of business that is brought to my website as a result of a properly run Blog!  Most, I would say over 80%, of the people who already have a blog are doing it incorrectly, losing out on a huge opportunity that is the internet, and missing out on a lot of money and business because their blog is not run correctly.

So, there could be nothing but great benefits from attending any form of training on how to properly Blog!

You already know why you should blog.  We’ll show you how.

Blogging Bootcamp :: Houston
presented by Liene Stevens of Blue Orchid Designs and The Smart Planner™


Who:
Any wedding professional who wants to effectively leverage online media to grow their business
When: Wednesday, May 20, 2009
Time: 9 am – 4 pm
Where: For Your Memories at the Lofts of Post Oak
Cost: $150 per person

Since the launch of the Blue Orchid Blog in 2006, it has grown to include over 3000 unique daily visitors and is partially to credit for the launch of two new Blue Orchid Designs offices on the East Coast.  In the Blogging Bootcamp, Liene will share specific strategies and techniques she has personally used to grow the Blue Orchid Designs blog to where it is today.

This workshop is open to all wedding professionals, not just wedding planners.  Space is limited and will be filled on a first come, first served basis so reserve your spot now!  Laptops are optional and lunch will be provided.

Topics covered will include:
*How to discover and leverage your blogging voice
*How to maximize your blogging ROI
*How to develop killer content – consistently
*How to set short term and long term goals for your blog
*How to effectively analyze your stats and blog traffic
*How to increase your readership and keep them coming back for more
*Specific strategies and techniques to use your blog to improve your main website’s SEO or “findability” on Google
*How to promote your brand through your blog’s design and content
*Maintaining professional boundaries while still being personable
*And more!

The Blogging Bootcamp will not be a class on blogging philosophy.  You already know that blogging is a good idea.  We’ll be showing you how to do it so that it is worth your time. No topic will be off the table, and any questions you may have will be fair game.

This event would not be possible without the generous support of Beginnings Wedding and Event Planning and For Your Memories Wedding Consulting.


Questions? Please send an email to workshops{at}thesmartplanner.com.

The fine print: Payment must be made in full prior to the event and is non-refundable.  Payment may be made via credit card or PayPal at the Eventbrite website.  Lunch will be provided and is included in the cost of the event.  Space is limited and will be filled on a first come, first served basis. In the event that the workshop is cancelled due to not meeting minimum registration requirements, a full refund will be issued to each registrant via PayPal.  Prices and terms are subject to change.

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Premier Bride 04-01-2008 Meeting Bullet Points

Posted by Simply Frank | Posted in Getting Started | Posted on 03-04-2008

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Here is a summary of some of the stuff covered at the meeting. Some we did not get to because of a lack of time.

  1. Online Traffic
  2. Web Usability
  3. Email Marketing

Online Traffic

  • Need a Website
  • Identify Targeted Keywords
  • SEO For Targeted Keywords
  • Search Engines Love Content
  • Best Way to do this W/ a Blog
  • Most Major Business Have a Blog
  • Blogs are nothing but content
  • Content can be used to targe to your search terms

Website Usability

  • Do Not Confuse Visitors with Links
  • Website Should Direct Traffic
  • Sales Copy
  • Customer Should Call or Email you
  • Why? – They take an Action
  • Tracking Visitors Google Analytics

Email Marketing?

  • What email marketing is not
  • Spam, Send same email continuously, insult customer
  • Send Information Strategically
  • Personal
  • Build Relationship
  • Keep In contact with customer until he sings your contract
  • Surveys, Reviews, Thank yous

Summary / Conclusion

  • Go over everything in summary
  • More Traffic = More Calls / Emails = More $$$
  • Once Traffic gets to your website direct them and get them to take an action
  • Once they take that action, keep in contact with them at least until they book

Francisco

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